How a complete brand overhaul helped position Llebroc as the finishing touch on every OEM’s dream boat.
When Llebroc Marine Seating approached us, their legacy was strong — but their brand was stuck in the past. Despite decades of craftsmanship and industry trust, the visual identity and digital presence didn’t reflect the company they had become: a premium marine seating manufacturer capable of both scale and artisanship.
The Opportunity
Llebroc wasn’t just making helm chairs. They were providing the icing on the cake — the final detail that transforms a boat into a dream realized. Our challenge was to reposition the brand for OEM boat builders who need a partner that delivers beauty, precision, and reliability at scale.
Brand Strategy and Messaging
The rebrand began with a new brand statement centered on one simple truth: Llebroc makes the seat that helps you sell the boat. We honed in on their position as the quality + scale solution — a rare balance in a market where boutique builders can’t scale and large manufacturers can’t match their craftsmanship.
Llebroc became:
“Artisanship at scale. The final brushstroke in the masterpiece of boat ownership.”
A New Look Above the Waterline
We introduced a new logo that reflects modern marine aesthetics — clean lines, precise geometry, and a subtle technical feel. The color palette pivoted from aggressive reds and blacks to trusted blues, grounding the brand in its natural element while signaling quality and calm.
Digital Transformation on Shopify
The old site didn’t match Llebroc’s capabilities. We moved the entire platform to Shopify, optimizing for both OEM buyers and aftermarket customers. Every product page was restructured with smart metadata, custom overlays on colorized 3D renderings, and a more intuitive customization flow.
Photography & Video Production
From welders to seamstresses, we highlighted the artisans behind every seat. Our shoot focused on quality and human craft, with a visual style that felt equal parts industrial and aspirational. The catalog and video assets created from this effort now live across digital and print, reinforcing the premium brand perception.
The Results
The response has been overwhelmingly positive. OEMs now see Llebroc as a partner in design, not just a component supplier. Sales are up. And the brand finally reflects what Llebroc has always delivered: exceptional marine seating that completes the boat.
See more Llebroc work here
