At Red Racer, we don’t just design websites. We build digital machines that match the intensity of the brands we serve. So when four-time World’s Strongest Man Brian Shaw and the team at Shaw Strength Enterprises invited us to help relaunch ShawStrength.com, we knew the project needed to deliver one thing above all: power.
With the Shaw Strength ecosystem rapidly expanding across Shaw Style, Undefined Nutrition, Evolution Athletics, and the flagship Shaw Classic, the site needed more than just a facelift. It needed to scale, to convert, and to carry forward the lifestyle that Brian and Keri Shaw have built with their community
Phase One: Redesign with Purpose
We partnered closely with the Shaws to map out a multi-phase relaunch. The first phase focused on a complete front-end redesign, streamlined navigation, updated product flows, and copywriting that sells without shouting.
“The importance of our customer experience from start to finish is absolutely critical as we continue to grow our family-owned business.”
— Brian Shaw
From supplements to lifting gear, every touchpoint was reworked to emphasize speed, clarity, and brand story. Early feedback from customers has been overwhelmingly positive, and more enhancements are already underway.
The Engine Under the Hood
The visual refresh was just the beginning. Behind the scenes, we rethought how the site functions.
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Smarter collection logic
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Conversion-optimized cart flows
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Enhanced mobile experience
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Scalable systems for seasonal launches, limited drops, and event sales
As Keri Shaw put it:
“We’ve been planning to modernize the look and usability of the site so our customers could have a better experience overall.”
Now, the foundation is set.
Looking Ahead
We’re not finished. Phase Two and Three will roll out new features, layered content, and deeper integrations to support everything Shaw Strength Enterprises has planned for the rest of 2025 and beyond.
For us at Red Racer, this isn’t just a site launch. It’s a chance to help a world-class brand grow stronger, smarter, and even more unstoppable.
Because when you’re building for a legend, nothing less than world-class will do.
