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3 Ways to More Creative Healthcare Advertising

This article hits the nail on the head! Yes, creative energy flows freely when you dig into your medical industry innovations to build your inspiration. Don't let technology, social strategy and digital awareness pass by you. 

 
4 Things To Consider Before Pausing Your PPC

Whether due to the holidays, a vacation, product availability issues, or simply not having the bandwidth to keep up with demand, there are plenty of reasons to temporarily shut down your PPC. In fact, a fairly common scenario here at Red Racer is that a new client signs on, we take over their PPC, and they just aren't prepared to handle the dramatic increase of new customers. As self-aggrandizing as that sounds, it's true and something we have to be very conscious of. So here are 4 things we've learned the hard way about pausing your PPC without causing too many headaches down the road.

 
Developing your corporate personality: Game on!

The reality is that deciding who you are as a brand or a business doesn’t seem that difficult. Until you sit down to do it. Using universal archetypes as a guide can help businesses in identifying their company’s key differentiators. Trust us when we say that this exploration is always enlightening and often surprising—and not just to us.

 
The Forgotten Fifth Element to Achieving Success as a CMO

 How many of you knew the median tenure of CMOs in 2015 was 26.5 months? How many of you just said “That’s shocking?” The job security of a CMO is not what it used to be.

So how does a CMO keep his or her job? What is the secret to longevity in the CMO position?

 
Why we have a MAGIC Jar in our office.

Do you have a swear jar in your house? We don’t… However we do have a “Magic” jar. No its not a jar that can float around the room or fills up with magic potion, it is a jar for the literal word magic.

 
5 Reasons Why Email Marketing Still Matters

When it comes to digital marketing, there will always be some fancy new technology or platform that all the cool companies are using to hawk their wares. And that's great. We love new things and we love figuring out the best ways to use them. But it's important to put that same amount of energy and investment into mastering the tried-and-true techniques as well. And one of the oldest digital marketing technologies also happens to continue to be one of the most effective: email.

 
Designing for the user

Knowing your audience. There may be no more important marketing principle today. Because, at the end of the day, it doesn’t matter how fancy your website or how pretty your ad is if the message doesn’t connect with your target.

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"I just trust that Red Racer is going to get it done. And without rounds and rounds of revisions."
- Stacy Rupert, Senior Product & Communications Marketing Managers

Meet the team

Scott Crowell
Scott Crowell
Partner - Creative Director
Amy Crowell
Partner - Account Services
Matt Fry
Digital Marketing Director
Judge Rucker
Art Director
Guy Gustafson
Guy Gustafson
Multi-Media
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