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Blog

Red Racer Wins Gold!

We are very excited to announce winning a Gold Award in the prestigious Graphis Advertising Annual 2016 for our Radius Horizontal Directional Drilling print ad campaign.

 
Developing your corporate personality: Game on!

The reality is that deciding who you are as a brand or a business doesn’t seem that difficult. Until you sit down to do it. Using universal archetypes as a guide can help businesses in identifying their company’s key differentiators. Trust us when we say that this exploration is always enlightening and often surprising—and not just to us.

 
The Forgotten Fifth Element to Achieving Success as a CMO

 How many of you knew the median tenure of CMOs in 2015 was 26.5 months? How many of you just said “That’s shocking?” The job security of a CMO is not what it used to be.

So how does a CMO keep his or her job? What is the secret to longevity in the CMO position?

 
Why we have a MAGIC Jar in our office.

Do you have a swear jar in your house? We don’t… However we do have a “Magic” jar. No its not a jar that can float around the room or fills up with magic potion, it is a jar for the literal word magic.

 
Designing for the user

Knowing your audience. There may be no more important marketing principle today. Because, at the end of the day, it doesn’t matter how fancy your website or how pretty your ad is if the message doesn’t connect with your target.

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"I just trust that Red Racer is going to get it done. And without rounds and rounds of revisions."
- Stacy Rupert, Senior Product & Communications Marketing Managers

Meet the team

Scott Crowell
Scott Crowell
Partner - Creative Director
Amy Crowell
Partner - Account Services
Matt Fry
Digital Marketing Director
Judge Rucker
Art Director
Guy Gustafson
Guy Gustafson
Multi-Media
Office

5646 Milton Street
Suite 800
Dallas, TX 75206
214.494.8400

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