Blog

The reality is that deciding who you are as a brand or a business doesn’t seem that difficult. Until you sit down to do it. Using universal archetypes as a guide can help businesses in identifying their company’s key differentiators. Trust us when we say that this exploration is always enlightening and often surprising—and not just to us.

Do you have a swear jar in your house? We don’t… However we do have a “Magic” jar. No its not a jar that can float around the room or fills up with magic potion, it is a jar for the literal word magic.