Let's hit your fitness marketing goals.

At Red Racer we get your customers, because we are your customers. When we're not in the gym or on the bike we're working to get your brand in front of fitness nuts like us.

We've worked with brands big and small.

MIX Nutrition
Eat Smart

Focused on fitness

Marketing in the fitness category takes a unique skill set. Whether you are selling supplements, smoothies, or gym memberships you need to understand what your customer is looking for. What goals they are trying to achieve. You also have to understand where they are getting their fitness advice. Most purchasing choices come from a combination of pier influence and brand perception. We understand both. Below are some samples of our work.

Packaging examples

Package Design and Production

We have designed hundreds of labels, bottles, bags, shrink-wraps, boxes, bar wrappers, and promotional kits. We are able to handle the entire packaging creation process all in-house. We will create the design, manage the printing, and oversee the label placement and fulfillment. If you do not have a printer or fulfillment house of your own, we are able to suggest one for you. Some are right here in our own backyard in Dallas, TX.

Trade Shows

Trade Shows

Olympia, The Arnold, Fit Expos, Europa shows, we've done them all. We've created 20x80's and 10x10's depending on budget and need. Our booths have featured sampling, multimedia presentations, seminars, and some of the largest stars in the industry, including Brock Lesnar, CT Fletcher, and Brian Shaw, just to name a few.

Digital media examples

Digital Media

Whether you are selling direct, through retailers, or both, your website is the hub of your online presence. Your site needs to be easy to access and navigate on desktop and especially on mobile devices. At Red Racer we design responsive sites with both in mind. We also know the importance of social media. Frequent content updates and a solid ambassador program can increase sales and brand awareness quickly.



When we first arrive on the scene print was the thing to do. In fact 90% of the creative we did 8 years ago was print. Time has changed and so have we, but we still do some award-winning print advertising and printed collateral pieces when it is needed.

We know people in the industry.

Campus Protein
Tiger Fitness
Muscle and Strength
Vitamin Shoppe
Muscle Fitness
Vitamin World
"Red Racer gets it done. I never have to ask them for anything. They drive the process."
- Dania Rimlawi, Director of Marketing - Minimally Invasive Surgical Institute

Meet the Leadership Team

Scott Crowell
Scott Crowell
Partner - Creative Director
Amy Crowell
Partner - Account Services
Guy Gustafson
Guy Gustafson
Director of Digital Services

5646 Milton Street
Suite 800
Dallas, TX 75206

Get Directions

Ready to work with us?

Contact RRA