Thinking and Driving

Using Empowerment to Inspire Women

We have seen a diversion from our traditional female ad roles of the past - sex sells sexy, girl stereotypes sell "girl" toys. I've heard two words to describe this movement: femvertising and Empowerment. For me, the word femvertising brings up visions of women marching for the right to vote but Empowerment brings up a strong vision AND emotional tug of a strong female who challenges and who can beat all inequalities.

Empowering Advertising is profitably challenging gender norms and we are seeing more and more companies selling their brands and products through the empowerment of women. Think Dove and one of my favorites, 

Recent Entries


Archive


Tag Cloud

advertising
AdWords
Award
Branding
Corporate Identity
Dallas Advertising Agency
Dallas Advertising Agency Spotlight
design
digital breakthroughs
digital marketing agency

Signup to Receive Thinking and Driving Updates

Office

5646 Milton Street
Suite 800
Dallas, TX 75206
214.494.8400

Get Directions

Ready to work with us?

Contact RRA