Why we have a MAGIC Jar in our office.
Do you have a swear jar in your house? We don’t… However we do have a “Magic” jar. No its not a jar that can float around the room or fills up with magic potion, it is a jar for the literal word magic.
The Forgotten Fifth Element to Achieving Success as a CMO
How many of you knew the median tenure of CMOs in 2015 was 26.5 months? How many of you just said “That’s shocking?” The job security of a CMO is not what it used to be.
So how does a CMO keep his or her job? What is the secret to longevity in the CMO position?
Developing your corporate personality: Game on!
The reality is that deciding who you are as a brand or a business doesn’t seem that difficult. Until you sit down to do it. Using universal archetypes as a guide can help businesses in identifying their company’s key differentiators. Trust us when we say that this exploration is always enlightening and often surprising—and not just to us.
4 Things To Consider Before Pausing Your PPC
Whether due to the holidays, a vacation, product availability issues, or simply not having the bandwidth to keep up with demand, there are plenty of reasons to temporarily shut down your PPC. In fact, a fairly common scenario here at Red Racer is that a new client signs on, we take over their PPC, and they just aren't prepared to handle the dramatic increase of new customers. As self-aggrandizing as that sounds, it's true and something we have to be very conscious of. So here are 4 things we've learned the hard way about pausing your PPC without causing too many headaches down the road.
Message BEFORE Medium: The trick to reaching healthcare clients
Automated processes, content management tools, and all the bells and whistles that come with digital marketing are exciting. But failing to create a well-thought-out message first can make all those tools worthless. Ultimately, Google AdWords, the blog, newsletter, social media post, or any other marketing tool you’re using to reach out to clients or customers is just a vehicle to deliver the message. So how do you create the message? In five key steps.
Using Empowerment to Inspire Women
We have seen a diversion from our traditional female ad roles of the past - sex sells sexy, girl stereotypes sell "girl" toys. I've heard two words to describe this movement: femvertising and Empowerment. For me, the word femvertising brings up visions of women marching for the right to vote but Empowerment brings up a strong vision AND emotional tug of a strong female who challenges and who can beat all inequalities.
Empowering Advertising is profitably challenging gender norms and we are seeing more and more companies selling their brands and products through the empowerment of women. Think Dove and one of my favorites,
3 Ways to More Creative Healthcare Advertising
This article hits the nail on the head! Yes, creative energy flows freely when you dig into your medical industry innovations to build your inspiration. Don't let technology, social strategy and digital awareness pass by you.
Advertising Annual 2016 Spotlight Submission
Real men own good tools, claims Red Racer’s trade publication campaign. While their tagline, “At least you’ve got a tooling solution you can count on,” appeals to a universally acknowledged ideology, their approach was intended to break out of this “sea-of-sameness,” they wrote on their Graphis Portfolio. “Every ad in Underground Construction Magazine, and the like, featured a guy wearing a hard hat and a flannel shirt, holding a product….There are many funny stories and practical jokes that take place on a job site and we wanted to tap into that.” Read the full write-up here
Red Racer Wins Gold!
We are very excited to announce winning a Gold Award in the prestigious Graphis Advertising Annual 2016 for our Radius Horizontal Directional Drilling print ad campaign.
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Recent Entries
- Designing for the user
- 5 Reasons Why Email Marketing Still Matters
- Why we have a MAGIC Jar in our office.
- The Forgotten Fifth Element to Achieving Success as a CMO
- Developing your corporate personality: Game on!
