Thinking and Driving

Message BEFORE Medium: The trick to reaching healthcare clients

Automated processes, content management tools, and all the bells and whistles that come with digital marketing are exciting. But failing to create a well-thought-out message first can make all those tools worthless. Ultimately, Google AdWords, the blog, newsletter, social media post, or any other marketing tool you’re using to reach out to clients or customers is just a vehicle to deliver the message. So how do you create the message? In five key steps.

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