How many of you knew the median tenure of CMOs in 2015 was 26.5 months? How many of you just said “That’s shocking?” The job security of a CMO is not what it used to be.
So how does a CMO keep his or her job? What is the secret to longevity in the CMO position?
The reality is that deciding who you are as a brand or a business doesn’t seem that difficult. Until you sit down to do it. Using universal archetypes as a guide can help businesses in identifying their company’s key differentiators. Trust us when we say that this exploration is always enlightening and often surprising—and not just to us.