Thinking and Driving

4 Things To Consider Before Pausing Your PPC

Whether due to the holidays, a vacation, product availability issues, or simply not having the bandwidth to keep up with demand, there are plenty of reasons to temporarily shut down your PPC. In fact, a fairly common scenario here at Red Racer is that a new client signs on, we take over their PPC, and they just aren't prepared to handle the dramatic increase of new customers. As self-aggrandizing as that sounds, it's true and something we have to be very conscious of. So here are 4 things we've learned the hard way about pausing your PPC without causing too many headaches down the road.

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